What we love about... Launching and Building Engagement for the ‘New’ RMS Business

We are excited that four of our projects are shortlisted to be Finalists in the Communique Awards 2019. We’ve written a series of short blogs sharing what we loved about each of these pieces of work. #LoveWhatYouDo


The Medtronic Respiratory & Monitoring Solutions (RMS) team had been through a turbulent year of change and engagement scores within the team were low and trending down. An all employee meeting to mark the launch of the New RMS business was an opportunity to unite the team behind the Vision and the Purpose of the business and kick off an internal communications campaign that would engage, inspire and motivate them throughout the year.


The purpose – Patient Safety in Our Hands - which we brought to life through the meeting was personal, meaningful and authentic. The agenda we put together fostered a sense of emotional connection to the business and the work they do, and the programme promoted collaboration and ownership at all layers of the organisation. The momentum from the meeting was maintained through an Awards programme that recognises the achievements of teams delivering projects that promote Customer Partnership, Medtronic Collaboration and Patient Safety.  


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A positive shift in understanding and confidence in the RMS strategy was seen pre and post event, alongside an improvement in employee engagement scores to a record high for the division and a corresponding uplift in sales across the region. 


Kirsty: What I loved about this project…

Patient Safety in Our Hands is a simple concept, but incredibly emotive. It was something everyone could get behind and bring their own meaning to. That’s what a Purpose needs to be – relevant, meaningful and relatable.


Jon: What I loved about this project…

I love shaping an agenda that meets what the client wants to communicate but with the freedom to shape it in an exciting and engaging way. The RMS Leadership Team were so cool to work with: open-minded about different ideas, up for trying new ways of presenting and happy to be personal and authentic with their teams. You could feel the buzz in the room and outside, in the side discussions and breaks – everyone was energised and excited about the future. 

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